What is SMO in Digital Marketing?

  • February 12, 2022
  • Blog
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What is SMO in Digital Marketing?

As you probably know, SMO is Social Media Optimization. It is used to improve the awareness of your brand-new products on numerous social media platforms. These platforms are Facebook, Instagram, Twitter, Snapchat, Youtube, Pinterest, and more.

Social media optimization and search engine optimization have similar aims to create awareness about your company’s website. And these marketing strategies also help to generate traffic on your website. If you want to generate traffic, you should know how to do SMO!

Steps to do SMO

As you know what social media optimization is, and how it is useful for your business. But there are some measures that you need to know, let’s discuss them in detail.

Examine your audience

You have to choose the perfect platform, and try to understand which platform your audiences are using the most. And most importantly what are their likes and dislikes. Create an idea to build traffic on that platform.

Competitive analysis

It is important to analyze your competitors, not only in SMOs but also in other platforms. Knowing how they rank their website, how they generate traffic, what platforms they use, and what technologies they are using, and so on. By doing this, you can get ahead of your competitor.

Create a strategy

After analyzing your competitors, create a strong strategy to perform the best for your website or business. A proper strategy always helps to grow your business.


Once you have built your plan, this is the time to execute your strategy and tactics. Because strategy is nothing without execution. Always make a strategy with your team, SMO leaders, content marketers, and community managers.

Some important SMO tools

If you know what SMO is, and How to do it, then using some tools is very necessary for you. You can use tools like Buffer, MeetEdgar, Sprout Social, Later, Alexa, Marketo, HubSpot, Salesforce, Canva, and PicMonkey. By using these tools, you can create a strong strategy for your business.

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