We bet you don’t spend much time on the second page of Google, so why should your website be there? An SEO-friendly website is important to any business that wants to be seen online. However, many businesses don’t realize that search engine optimization needs to be built into the web design process, and not added later on once the website is built.
With the investment into an SEO-friendly website, here are a few benefits that your company will receive:
1. It attracts valuable traffic
Getting web traffic is one thing, but attracting potential customers is another thing. With an SEO-friendly website, it can help your business attract visitors who matter more to your business because you have incorporated content and design that appeals specifically by adding value to them.
2. It increases organic search traffic and brand awareness
70% of clicked search traffic goes to organic search while 30% goes to paid search ads. Being at the top of SERPs demonstrates trust and credibility that your brand has quality content on your website that can answer the searcher’s query. This means that more people will be able to recognize your brand which they’ll be more likely to choose when it comes time to convert.
3. It’s optimized for conversions
Attracting quality traffic to your website is important but you also have to be able to “close the deal” with them. SEO-friendly web design is also conversion rate optimized (CRO) so that it can seamlessly guide your visitors through their buying process. Every page viewed, clicked-link, newsletter subscribed, or form submitted will provide further insights to optimize the customer experience.
4. It improves your reputation
A bad online reputation may cost your business potential customers. Since nearly 80% of people check reviews before buying from a business, your website needs to deliver an experience that helps influence a customer’s decision. SEO-friendly web design will leave your visitors with a positive lasting impression of your brand. An SEO-friendly website integrates everything to maximize your visibility not just in search engines – but with social media platforms, online publications, and review sites.
5. It keeps paying your business back
SEO-friendly web design is a long-term investment that keeps paying you back as long as you maintain it. With minimal monthly maintenance, you typically not only maintain your current position in search results, but will also receive compound growth as your traffic continues to increase, conversions get easier, and your business grows.